N|Sight Magazine: What's on the Label?

What's on the Label?

In the world of consumer packaged goods, product labeling provides an opportunity to inform, educate and even entertain. From nutrition facts to product narratives and health claims to product efficacy, it's all on the label.

Lost in (Label) Translation

From ingredient lists to label descriptors, what are consumers looking at and looking for on product labels for today’s consumer packaged goods?

Food Labeling: How Consumers Evaluate Today's Products & Brands

Understand how consumers, at all levels of wellness involvement,examine product labels, what they are reading on the package, and on which occasions. Find out how consumers evaluate and use key labeling components...

Who Put the Function in Functional Foods?

As product innovation in the functional food arena continues, are consumers really looking for added functional benefits from their food? Find out why adding function doesn’t necessarily mean more.

Redefining Our (Consumer) Understanding of Functional Foods

How consumer-held conceptions of food and supplements affect what is successful in the functional foods category...and what is not.

Trans Fats: The Consumer Issue that Never Was

Given all the recent hoopla surrounding trans fatty acids, could it be that the trans fats dilemma is one that the food industry will handle before it becomes a widespread consumer concern affecting sales?

Consumer Implications of the New Food Pyramid

Eating is a social and cultural activity. Can we really expect consumers to follow scientifically based eating guidelines (i.e. the food pyramid)?