N|Sight Magazine: Trends in Wellness

What's Normal Anyway?

...How consumers live, shop and buy in today's marketplace is more complex and more exciting than ever before. New ideas and notions about the traditional approaches to this arena are essential, because today's consumers aren't looking for something that is merely Normal, they're looking for a lifestyle.

Wellness By Design: The Role of Design in Marketing and Retail Arenas

Gain greater understanding of future design implications through this piece about relationship between people (consumers)and their stuff (goods and services).

Rethinking our Traditional Notion of the Mass Marketplace

We are witnessing the emergence of a new paradigm. Find out what happened to the mass market.

Toward an Integrated Model of Wellness

The past decade has witnessed a distinct shift in the landscape of American commerce and consumption. By working reflexively — with one eye on the larger world and one eye on the consumer — we are able to derive important research insights that speak directly to today’s evolving consumer.

Organic Industry Interview

Read our interview with Anthony Zolezzi, the president and CEO of the New Organics Company, based in Long Beach, California.

The Maturing VMHS Market: The More Things Change,the More They Stay the Same

By examining channel switching and purchase cycles, we begin to get a clearer understanding of the changes ahead for the vitamins and minerals market.

Wellness & the Media: Consumer Attitudes on Media Messages

Given that today, wellness consumers have endless sources of information and media messages to sift through, we present the positive and negative effects of media messages on consumers.

What is a Cultural Shift Anyway?: The Lines of Force Driving the Wellness Movement

Examining the factors that influence individual wellness regimes provides insight into the "Age of Soul." And this is only the beginning.