N|Sight Magazine: Today's Organic Lifestyle
The Organic Consumer 2002: Who They Are, Who They'll Become
With the new federally regulated organic standards coming out this month and new USDA Organic seals showing up on shelves, we wanted to take a fresh look at the organic category and what's happening from a consumer perspective.
These new standards have brought "organic" back into the spotlight, with many in the industry hoping these federal regulations will bring new consumer confidence to the organic category. Though it's too early to say how consumers will respond to the new standards, we at The Hartman Group believe gaining consumer confidence and loyalty takes much more than a USDA seal.
Elements of an Organic Lifestyle: How an Organic Lifestyle Evolves Over Time
An organic lifestyle cannot be created in a single shopping trip. Here we examine the evolutionary process a consumer goes through as they become organic consumers.
Motivators & Barriers to Organic Purchase
Understanding what motivates consumers to purchase organic products is a key component of understanding what keeps them coming back for more
Today's Organic Products: Not Just for the Environment Anymore
Consumers cite a variety of reasons for purchasing organic products. Here we provide insight into how consumers connect organic products with the environment.
What Does 'Organic' Mean to Today's Consumer
Depending on who you talk to, organic takes on different meanings. Will new standards be able to unite consumers definition of organic?
The Organic Consumer: May Not Be Who You Think It Is
Expanding interest in organic has many seeking to identify "the organic consumer." Demographics aside, a variety of factors draw a variety of consumers to organics.
A Day in the Life: Snapshot of a Mid-Level Organic Consumer
Given the rise in organic interest, we present a glimpse into the daily life of one consumer who represents millions.
Messing with Success: The Integration vs. Segregation Debate
Can specialty products and conventional products exist in harmony on the same shelves in the same grocery stores?
