N|Sight Magazine: Today's Healthy Family

Women, Children...& Wellness

As far back as our 1997 industry report, The Evolving Organic Consumer, The Hartman Group has been watching the effect of family on wellness participation. For years one of the key drivers to wellness participation that we've identified has been the advent of having your first child...In this issue of N|sight we'll look at how women and mothers influence the wellness purchases in today's families. From nearly any angle, and as found in both our quantitative and qualitative research, women drive not only the majority of purchase and use in nearly every wellness sector and behavior, but they also drive those around them to purchase and use health and wellness products and services.

Cultural Analysis: What Drives Behavior in Women's Wellness

Understanding that women’s wellness behaviors are driven not only by conditions of her lifestage but by her lifestyle will paint a more complete picture for manufacturers and retailers in identifying new ways to communicate, offer solutions, and create their own relationships with today’s women’s wellness consumer.

Where Women Shop: Key Influences of Channel Selection

Drawing from quantitative data, here we explore what leads women to select different channels for their wellness products and demonstrate some of the complexities involved in trying to understand what motivates these shoppers.

Who's Leading the Charge?: How Children Influence Their Parents in Wellness Products & Purchase

We sent our qualitative team, consisting of anthropologists and sociologists, out into the field to conduct ethnographic research with parents and children in various regions throughout the United States. Their mission was to learn about the world of children’s wellness and understand how parents and children negotiate a wellness lifestyle.

The Retail Perspective: Emerging Questions in Grocery Retailing

Through The Hartman Group analytical framework, Retail Anthropologist Jarrett Paschel, PhD, offers valuable insight on retail environments.

Today's Healthcare Practices: Not So Alternative Anymore

Wellness is not limited to the few, the proud, the fringe, it is a part of every consumers daily ritual. Whether it is just regular visits to the doctor or following a strict vegetarian diet, a individual’s wellness regime is the product of unique personal circumstances, such as a person’s health, their beliefs and their goals.