N|Sight Magazine: New Methods for a New Consumer Understanding

A Method to Our Madness

In the 15 years The Hartman Group has been analyzing consumer behavior, we've always tried to stay at the forefront of consumer trends to bring you the most accurate, cutting-edge information. We've taken this journey that's lead us from the Green Consumer in 1989 to the environment in 1996 to health and alternative medicine in 1998 and finally the health and wellness movement we been following since 2000. With each twist and turn the consumer made, we were right there. And along the way the one thing that's stayed the same is knowledge that the consumer is ever-changing in how they live, where they shop and what they buy.

Expansion on Occasion-based Perspectives

This article shows how occasion-based research on consumer attitudes and behaviors confers at least two benefits.

Languaculture

Here we look at occasion-based research. Not only does it challenge conventional wisdom, it provides a deeper understanding of consumer attitudes and behaviors.

What's in a Trend: Separating Age, Period, Cohort Effects

Marketing with three dimensions ensures that as many aspects of a brand as possible are brought into play. And who wouldn’t want to do that?

Consumer Behavior Networks

Here we examine the complex relationship between lifestyle attributes, products and usage contexts.

Patchwork Consumption

Today’s consumer is a patchwork quilter, one who constantly updates her quilt to reflect altering lifestyle commitments. Find out how these quilts capture, in woven assemblages of patches, the passions, goals, language, purchasing strategies, products and brands that support specific niche lifestyles.

Evolving Threads and Currents on the Notion of Community

Here we look at the unique challenges marketers must face when attempting to foster or promote community.