N|Sight Magazine: Weight Management & Today's Consumer

Obesity in America

America's waistline is expanding. We've all heard the story, and we're all so concerned about what the implications are for our families, ourselves. We talk around the water cooler, "Did you see Dateline the other night...?" "Did you watch that Dr. Phil special?..." But what happens after that, after the water cooler conversations are over? How does this translate into fixing the "problem"? More importantly, does it translate? True, we've all heard the story, but apparently that story doesn't apply to, well, any of us...

Don't Tell Me I'm Obese...I'm Big-Boned

When it comes to personal weight assessment, consumers lack objectivity in identifying obesity.



The 5 Faces of Obesity: Self-Assessed Consumer Weight Segments

Cultural anthropologists break down the language of obesity, offering insight into weight management from a consumer perspective



Where Are My Potatoes?: 3 Myths About Low-Carb Dieting

Ethnographic research provides the key to uncovering the truth about the low-carb phenomenon.



The Moderation Perspective

Today, 67% of U.S. consumers prefer balance and variety as a part of their lifestyle eating habits over formal diets. Meet the Moderates.



Why Do We Eat Too Much?: Cultural Drivers of Obesity & Their Not-So-Obvious Business Implications

America's waistline has expanded as culturally controlled eating has given way to snacking and indulgent eating. Here's how business can reshape consumer eating rituals.



Addressing Consumer Behavior and the Social Problem of Obesity

By better articulating differences between consumer behavior as a response to social problems and more traditional marketplace behavior, we identify key challenges facing marketers, analysts, policymakers and others interested in the obesity debates.



"Isn't That the Bad Fat?": Consumer Perceptions of Trans Fats

Given all the recent hoopla surrounding trans fatty acids - and the dearth of knowledge about how consumers view this ingredient - we present some initial findings on consumer perceptions of trans fats.