N|Sight Magazine: The World of Organics

The World of Organics: It's All in the Lifestyle

The key to understanding today's organic consumer is to understand how they live, where they shop and what they buy. By first understanding the lifestyle components of these consumers, we begin to see that pin-pointing the demographic of who the organic consumer is becomes irrelevant. What we first need to do is examine the common threads that run through what makes an organic lifestyle...and that's where LIVE, SHOP, BUY comes in...

The New World Order: Organic Consumer Lifestyle Segmentation

Levels of participation in the organic category vary widely. Find out how the world of organics works from the periphery to the core.

The Organic Attitude: Lifestyles & Language of Organic Users

What’s an organic attitude? Our in-depth research reveals how organic consumers live in, talk about and define the world of organics.

Shopping Organically: Organic at Retail

Expectations vary depending on the retail environment from the conventional grocery store to natural foods stores, as consumer rely on more than one outlet to fulfill their organic needs.

Organic Pathways

Understanding the organic adoption cycle provides insight into what works and what doesn’t in the branding of organics. See who’s making the grade.

Organizing for Cultural Legitimacy

How a shift in your branding mindset from traditional “brand manager” to a cultural marketer can move your organization forward and help you measure success by a new marketing metric.

Community Outreach & Brand Equity

Touching the consumer’s life in the name of the brand — an exploration into precisely what it is consumers desire from the brand manager’s curious preoccupation with notions of community.