The Gateway to Wellness

What is Wellness?

The word "wellness" is more and more commonly used in a broad range of settings. American consumers, as they increasingly seek healthier ways to live, are driving the popular use of the term as it appears in book titles and media, product brand names, corporate messages, and retail settings. So what exactly does wellness mean?...

New Horizons: Defining and Managing the Wellness Category

At Home in the Grocery Store?: Consumer Experience in the Wellness Category

Opportunities for Managing New Choices: Integrated Health Care and the Wellness Experience

Functional Foods: The Ultimate in Convenience Shopping?

Consumer Potential for Organic Food and Beverage in Supermarkets

Vitamins, Minerals, Herbs and Supplements: Quarter 4 Results

Special Review - Supplement Channels and Products to Watch: Consumer Purchase and Price Trends