N|Sight Magazine: Are You Experienced?

Experiencing the Experience

Even though more of us than ever before are beginning to note the connections between retailing and evolving trends in branding and consumer behavior as an expression of lifestyle, most still address the subject with only a passing nod of recognition. In this issue of N|sight, we expand that brief nod to fully explore the concept of the retail experience and the wellness consumer...

Are You Experienced?

Read a reprint from our premiere issue of N|sight, which was published in November of 1998. It represents the beginning of our journey to understand experience and stands as an excellent model and framework for our current thinking on experience in the health and wellness arena.

The Wellness Experience

Managing expectations means creating an experience at retail that fits your customers’ lifestyles so well that they love to patronize your establishment. Today’s shoppers want more than satisfaction. They want a shopping experience.

Emotion vs. Utility: The Shopping Experience

Retailers choose specific store designs, set product shelves, establish specific promotions and develop marketing plans to attract customers. While these attributes are all very important, we have found that other, less tangible factors attract consumers first to the type of channel they shop, and then to a specific retailer within the channel.

Classification & Typification: The Keys to Efficient Marketing

Having perspective on the types of trips that are made to their stores allows retailers to determine factors such as the average amount of money spent on each trip type, the trip types in their store that most often include wellness product purchases, what types of trips consumers most often make to their stores, and so on.

The Once & Future Experience

With every shopping trip, consumers enter stores armed with their preconceived notions of what is and what should never be. Here we explore where these expectations originate.

The Retailer Perspective: An Industry Interview

Read an interview with Dick Patricelli is the owner and general manager of Nature’s Pantry, a specialty retailer of natural foods based in Bellevue, Washington.