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Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >>

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Book Series

The Hartman Group Book Series overviews the lifestyle marketplace and provides actionable marketing recommendations and innovations to help you understand today's consumer.

These books investigate the issues and concepts surrounding the lifestyle marketplace, such as the health and wellness arena, and encapsulate the on-going research, analysis and industry insights of The Hartman Group over the past 15 years.

Be sure to check back to read about the next publication in The Hartman Group Book Series.

The Latest
Fall 2008
No longer tied to the traditions of their parents food shopping and eating habits today’s consumers have different aspirations...
Spring 2003
A Book by Harvey Hartman and The Hartman Group, Inc. Reflections On A Cultural Brand: Connecting With Lifestyles...
Fall 2001
Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group...
Spring 1999
A Book by Harvey Hartman with David Wright Marketing to the New Natural Consumer: Understanding Trends in Wellness...