What's New | HartBeat Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >> March 10, On Frugality, Value and The Post Recovery Consumer March 3, Value and Thrill February 24, The New Normal?

Marketing in the Soul Age: Building Lifestyle Worlds

Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group. This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.

Marketing in the Soul Age provides an in-depth understanding of consumers from a lifestyle perspective. From the authorities on the wellness consumer, The Hartman Group's newest book is a critical guide to bridging the gap between marketers and consumers in the healthy living marketplace.

John Mackey, Chairman & CEO, Whole Foods Market

In Marketing in the Soul Age, Hartman creates a vivid and compelling profile of the new lifestyle consumer. I would recommend this book to anyone who seeks a deep understanding of the different dimensions affecting the lifestyle and purchase behavior of natural and organic food consumers. Required reading at Small Planet Foods.

Eugene B. Kahn, CEO, Small Planet Foods & Vice President, General Mills