For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry. We are 100 percent focused on the food and beverage marketplace. Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth. We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation. Our approach is always highly customized to each client’s strategic interests and corporate culture. We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.

How We Do It: WORK

Check Out Our THINKING

Meet Our Leadership Team

With specific expertise in the social sciences and culinary arts, marketing, business analysis and consumer research, their combined experience is a source of motivation, inspiration and energy for our staff and valued clients.


Harvey Hartman

Harvey Hartman

Founder & Chairman
bio

Laurie Demeritt

Laurie Demeritt

Chief Executive Officer

bio

Donna Duncanson

Donna Duncanson

SVP, Research Operations

bio

Shelley Balanko

Shelley Balanko, Ph.D.

Senior Vice President

bio

James Richardson

James Richardson, Ph.D.

SVP, Knowledge and Innovation

bio


Careers

Do you want to help us take on the big challenges our clients face in the vibrant food and beverage industry? Whether you're a recent graduate taking your first steps toward a career or a seasoned professional looking for a career that makes an impact, we'd like to hear from you.

Learn about the current opportunities at The Hartman Group: Position Openings

Laurie Demeritt

Laurie Demeritt

Chief Executive Officer

As CEO, Laurie drives the vision, strategy, operations and results-oriented culture for the company's associates as The Hartman Group furthers its offerings of tactical thinking, consumer and market intelligence, cultural competency and innovative intellectual capital to a global marketplace.

A nationally recognized authority on consumer behavior and culture, Laurie received her MBA in Marketing and Environmental Management from the University of Washington and her BA in Political Science from Cornell University.

Harvey Hartman

Harvey Hartman

Founder & Chairman

Harvey changed the way companies approached understanding consumer behavior. He pioneered employing fulltime social scientists to develop innovative research techniques that integrated anthropologic methods with quantitative surveys. Since founding the company in 1989, Harvey has grown The Hartman Group into the food and beverage industry's leading authority on consumer culture. Clients rely on Harvey for his fearless strategic counsel, sage marketing advice and business savvy.

Donna Duncanson

Donna Duncanson

Senior Vice President, Research Operations

Donna is responsible for the Ethnographic and Quantitative Research teams at The Hartman Group, bringing client-side experience in food and beverage marketing and consumer insights. Prior to joining The Hartman Group, she served as Vice President of Marketing for Ste. Michelle Wine Estates, one of the leading portfolio wine companies in the country. Her experience includes strategic planning, new product development, advertising, consumer research and brand building in both retail and food service channels.

Shelley Balanko

Shelley Balanko, Ph.D.

Senior Vice President

With a first love in understanding people, Shelley relishes her role in guiding business development efforts, fostering client relationships across the food and beverage industry landscape and matching clients' business needs to The Hartman Group's customized solutions-oriented offerings.

Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. She has a MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from the University of British Columbia.

James Richardson

James Richardson, Ph.D.

Senior Vice President, Knowledge and Innovation

A professionally trained cultural anthropologist, James is responsible for the development of the company's intellectual property and proprietary analytical processes and strategic points-of-view. James is adept at analyzing client brand portfolios and identifying market opportunities with long-term growth potential.

James holds a Ph.D. in Anthropology from the University of Wisconsin-Madison and a BA in Anthropology from Harvard University.

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WE’RE FOCUSED ON CULTURE AS THE PATHWAY FOR COMPANIES TO UNDERSTAND THE BROADER CONTEXTS THAT CREATE CONSUMER DESIRES

“I know it makes me far more enthused about figuring out a way to tap into Hartman as a resource for understanding the whys behind the numbers.”
– Attendee, Denver A.C.T. Health & Wellness 2014

Want us to help you understand the why behind the buy for your business and brands?

Click here to learn more about how we do it. »

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