2001-10-25

Key Triggers and Barriers to Children's Wellness Products Identified in New Hartman Group Study

BELLEVUE, WA, October 25, 2001 - The Hartman Group announces the release of its 2001 Children's Wellness Syndicated Study today, uncovering in-depth insights about lifestyles and behavior supporting the health and well being of today's children.

Hartman Group researchers explored diet and nutrition practices, product usage, health concerns, health care approaches and shopping patterns common among U.S. families by conducting interviews with parents and children in Denver, Houston, New York, San Diego, Seattle and Washington, D.C. Families were then segmented into several lifestyles based on their approach to children's wellness, including: "All Natural," "Vegetarian," "Environmentally Friendly," "Organic," "Healthy Family" and "Wellness."

Findings of the 2001 Children's Wellness Syndicated Study indicate having children, specific health conditions and seeking a wellness lifestyle are the three main triggers of entry into the world of children's natural products. Also supporting this is the frustration that parents express for the growing availability of products targeting children that are full of calories, bad fats and sugar. The opportunity arises for product substitutes that are healthy and natural but that also support family lifestyle demands of compressed time schedules such as convenience and ease of preparation.

The 2001 Children's Wellness Syndicated Study, including a video of consumer interview excerpts, is now available for purchase at The Hartman Group.

About The Hartman Group
Founded in 1989, The Hartman Group specializes in the analysis and interpretation of consumer lifestyles, and how these lifestyles affect the purchase and use of health and wellness products and services. The Hartman Group offers custom research, syndicated studies, consulting services and publications based on proprietary research methodologies that enhance brand strategy, product development and channel distribution.

For further information about the 2001 Children's Wellness Syndicated Study and participation in the upcoming Wellness Product Cross Usage Study, contact us.