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Kids Play Significant Role in Families' Health and Wellness
2006-04-07
Children Play Significant Role in Health and Wellness Household Attitudes and Behaviors, According to New Hartman Group Study
BELLEVUE, WA, April 7, 2006 - According to the report released by The Hartman Group understanding who children's wellness consumers are and how to engage them is critical for consumer packaged goods companies and food retailers because they have an opportunity to differentiate products and brands, grow market share and establish long-term relationships that will foster repeat purchases. The national study titled, Children's Wellness 2005: at the Intersection of Hope and Anxiety is the third report in a series focused on children's wellness from the consumer's vantage point.
"Children are playing an increasingly significant role in household attitudes and behaviors toward health and wellness. In fact, in some households, children are more aware, informed and involved than their parents in dietary and nutritional practices and standards.," said Laurie Demeritt, President and COO for The Hartman Group.
According to the research children begin making their own choices, and in many cases purchase decisions, about health and wellness products around the age of 10. At this juncture, parents' roles typically begin to shift from guardians to partners in health and wellness decisions research shows. "Manufacturers and retailers must accept that times have changed for today's youth. They are savvy, and often suspicious, of marketing, advertising and packaging. Do not assume that everything this generation wants is based on notions of sweetness and indulgence," said Demeritt.
About the Report
Children's Wellness at the Intersection of Hope & Anxiety examines the world of children's wellness from the perspective of a diverse group of consumers across the United States. The survey was conducted in winter 2006. The Hartman Group conducted national primary qualitative ethnographic research for this report.
About The Hartman Group
The Hartman Group, Inc., founded 1989, is a full-service consulting and market research firm offering a wide range of services and products specializing on the health and wellness markets. The company's headquarters are located in Bellevue, Washington.
For press inquiries and further information please contact:
For general, non-press related inquiries, please contact info@hartman-group.com
Blaine Becker
Senior Director, Marketing & Business Relations
blaine@hartman-group.com
425-452-0818 ext. 124
For general, non-press related inquiries, please contact info@hartman-group.com
