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Hartbeat pick of the week

Channel haze lingers. Clarity needed for brick-and-click roadside pantry effect

"Food is everywhere" has become a universally accepted fact as consumers navigate a broad array of retail channels both physical and online. Rather than organize shopping trips around meal plans for the next week, consumers shop for food on an almost daily basis and fit grocery shopping between other food possibilities.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

The Hartman Group/FMI grocery trends study in The Washington Post

What do the Millennial predilection for last-minute shopping, consumers’ growing desire for food that is locally grown and produced and the fragmentation of the food shopping experience have in common? They’re all in The Hartman Group’s lates… More


Outlook on the Millennial Consumer 2014 Sustainability 2013



More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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