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Hartbeat pick of the week

The Snack Opportunity for Restaurants

In the past 24 hours, 92 percent of the U.S. adult population had a snack. These formerly minor events now represent half of all eating occasions, and although food is available on almost every corner, from food trucks to clothing stores, 80 percent of snacks are eaten at home, according to The Hartman Group's new report, "Modern Eating: Cultural Roots, Daily Behaviors."

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Surviving in a food world without Instagram

Anyone who doubts the power of technology in food culture should check out what happened last weekend when Instagram stopped working (the result of frustrated photographers taking breaks from their W-2s?). They took to Twitter with this hilarity: … More

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More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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