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Hartbeat pick of the week

Gluten free eating returns to its whole-grain roots

gluten free
The gluten-free mega-fad rages seemingly unabated while food companies try to figure out whether it will subside and when.

It’s impossible to time a fad, and this one has already lasted longer than many expected. What we… More

Hartbeat blog

Musings on consumers, culture and industry news

Google flu Walgreens flu

With flu season kicking in, two sources of information rise to the top for Interne… More


A.C.T. Evolving culture curious researchers



More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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