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Digital Food Life 2014: How technology shapes the way consumers eat

"Shepherd's pie. Pot roast. Macaroni and cheese. These are the meals that Alexis recalls from home as she sits in the kitchen lounge of her Seattle dorm while a floormate washes Ball jars.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

Bread Lab hosts viewing of ‘Seeds of Time’ about scientists w...

Renowned independent filmmaker Sandy McLeod, known for her work as a visual consultant for the Talking Heads documentary “Stop Making Sense” has found another scintillating subject: Cary Fowler, director of The Global Crop Diversity Trust, who… More


Hartbeat Acumen database diners changing behaviors 2014



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The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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