In this video, The Hartman Group CEO Laurie Demeritt discusses the attributes upon which the premium food and beverage marketplace is built and its growth potential in the coming years.
Packaged food and beverage consumption has slowed in recent years, and long-entrenched major national CPG brands face steep competition from younger emerging-brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how consumers want to be upsold today and how this influences portfolio strategies for the 21st Century.
How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.
Connecting trends in food culture to long-term portfolio strategy at the enterprise level is one of the most critical obligations of today’s food/beverage executives. We have a set of proprietary tools to do this that focuses on long-term growth and health, not short-term gains.
The majority of legacy brands are not keeping up with market growth rates. Some will never grow again. Some are simply out of touch. Knowing the cultural positioning of your brands in your category is critical to charting strategies to either stabilize, grow or harvest.
Is your new concept just new or is it going to generate real long-term demand? Our proprietary processes are designed to deliver long-term growth through new product pipelines.
The future is never predictable, but the likely future scenarios are knowable. Every 2-3 years we update our food market scenarios. We use them to help clients get their portfolios and brands ready to adapt to an uncertain future.
Smart growth strategy in food and beverage requires understanding which leading-edge trends are scalable and which will likely remain niche. We take understanding the difference very seriously.
Understanding food consumption requires placing it in a broad cultural context. We deploy professional anthropological techniques to understand the drivers behind how consumers shop for food and beverage and how they eat and drink.
As disruptive innovation spreads in the food and beverage sector through entrepreneurial start-ups, the ability for companies to target innovation toward more disruptive offerings that could reinvent categories is critical to defending category dollar share and leadership with key customers. Here’s our approach to help you find disruptive opportunities and act on them.