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More compelling insights, innovative custom research and consulting that connects companies with their consumers.
The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.
Each year, our fulltime social scientists and business analysts (many with PhDs in cultural anthropology, sociology, and psychology, and MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.
The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.
This Week in Our Hartbeat Newsletter
A Backroads Eating Tour of Italian Food Culture
The Hartman Group's anthropologists, sociologists, and culinary professionals travel extensively on immersions into the lifestyles and food cultures around the world. Here's a story on an immersion in Italy.
We set off over the Atlantic, making our way to the land of Chianti Classico and Pecorino Romano cheese, to learn a bit about food culture from the masters in Italy.
