"Where to eat?" That's the question we ask now, often before "what to eat?" There's also a set of questions that tend to come after "what to eat?" They are: "Where was my food grown, how was it grown, who grew it, and what will it do to my health and the health of the planet?"
What is it about marijuana and football? The last time we wrote about what consumers think of cannabis products was just before Super Sunday, as teams from marijuana-friendly Colorado and Washington prepared to face off. Eight months and a Maureen … More
The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.
Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.
The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.