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01.30.2009

“HartBeat” is The Hartman Group's FREE online newsletter, providing insight, analysis, information and strategy to give business leaders the knowledge and vision to build sustainable brands.

A Brand Called Hope
Reimagining Consumer Culture
By Harvey Hartman

A valuable resource for anyone in the food industry! A Brand Called Hope delivers the knowledge, cultural models and insight into consumer behavior you need to reimagine brands, categories, products and experiences.

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Recession Concession

Read "The Continuing Economic Maelstrom & THE US CONSUMER"

When the storm clouds gathered over the economy last year, rather than weathering it out in the comfort of our offices, we set out to chase the storm as it touched down in consumers' homes across the nation. Just like you, we wanted to know how consumers lives would be changed. This Free download The Continuing Economic Maelstrom & THE US CONSUMER: Implications for CPG, Restaurant and Retail presents what we are and are not seeing and some dos and don'ts for marketers.

Download The Hartman Group Point of View "Continuing Economic Maelstrom & the US Consumer >>

And watch Street Stories: Are consumers changing their eating habits?

Run-time: 1 minute 50 seconds

Watch "Street Stories:
Are consumers changing their eating habits?" >>