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It promises to be another interesting and transformative year in food culture. Consider, for example, that as such a food-obsessed nation, American consumers remain challenged with prioritizing time for cooking. It will be fascinating to watch how the evolution of aspirational cooks, and cooking, plays out in the coming months of 2013.
As an annual Hartman Group tradition, we unveil our trends report for the New Year. What you won't find within the pages of Ideas in Food -- A Cultural Perspective is a rehashing of tired old culinary trends. For this reason, we're happy to say, bacon has no place in this report except to mention it here -- while still quite tasty, it's made its mark and now it's time to move on to examine what's shaking up and shaping up food culture in America today.
Ideas in Food explores such themes as: the future of traceability and if sugar will be the taboo ingredient of the new year. With so much available information and seemingly less time, we look to markers on products, menus, and at-shelf to help streamline the decision-making process. As the leading experts in consumer culture and food culture, we share the consumer perspective on what matters most and topics to be aware of that are coming up around the bend. Food doesn't just enable culture, it is culture.
Ideas in Food offers an insightful perspective by examining the underlying force behind how consumers eat, shop, and live. We look forward to continuing to explore and distill how Food Culture will continue to shape 2013 and beyond.
What’s inside: Table of Contents