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01.12.2011

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HartmanSalt: Bringing Food Culture To Life

The dawning of the New Year brings new opportunities and new directions—something that is quite a familiar state here at The Hartman Group. We’ve long been at the forefront of new ways of thinking. The kind of thinking our clients and others have come to expect from us.

Keeping in the spirit I am excited to announce the debut of HartmanSalt, a web-based publication covering the world of food and drink through the unique lens of culture.

Our motive behind Salt can be traced to a singular realization.

As the leading expert at the intersection of consumer behavior, consumer culture and food culture, HartmanSalt provides a venue to engage in a constant dialogue, presenting our knowledge and insights on a regular basis. So what will HartmanSalt bring to the table that is not already being covered? Simply put: Culture, because culture is the underlying force behind how consumers eat, shop and live.

HartmanSalt will leverage our expertise in food and drink culture, providing a critical perspective behind the latest in food news, food practices and trends. Likewise, our deep understanding of the contemporary consumer will also allow us to deliver compelling, actionable insights for those on the industry side. We will explore and document the What and answer the Why behind the story of food and the consumer. Finally, HartmanSalt will act as an all-critical filter and docent for those looking to understand the relevance of Food Culture beyond mere trends in the industry and what this means for business and today’s consumers.

Why HartmanSalt?

As an essential mineral and nutrient (all due respect Mayor Bloomberg), salt has transformative powers and inevitably leads to more distinctive, better-tasting food. Throughout history salt has been a precious commodity, having a tremendous impact on culture.

We are leaders in primary consumer research with a full-time staff of multiple PhDs and analysts. As marketers, chefs, culinary professionals, sociologists and anthropologists, we know how consumers live, shop and use brands, products and services within the contexts of real life. HartmanSalt brings you the most comprehensive view of the consumer through the lens of Food Culture.

We invite you to explore HartmanSalt content, including our Top Picks for 2011: From Duck Fat to DIY Bubbles. Features such as Hi Brow/Lo Brow explore reimagined iconic brands, while Food Immersion takes readers across the US on category specific deep-dives. On top of all this mix of content, we offer downloadable insights on the latest in Food Culture and in the food industry.

I hope you share my enthusiasm for HartmanSalt. We invite you to explore and, as always, I welcome your comments and feedback.

Regards,