09.10.2009

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Consumer Trends Through the Looking Glass

A Hartman Group Cultural Trends Trek^TM

At the Hartman Group, we’ve done our share of trends prognosticating over the years. Consumers and culture are complex, and so, we find it most valuable to step out of our offices and into the complex world of consumer culture happening all around us. When we do, we call it a Cultural Trends Trek™.

It's how we know what’s on the horizon and what’s falling from view. We go to coffee shops, restaurants, grocery stores, bakeries, chocolate factories, perfumeries, space travel supply stores; anywhere and everywhere consumers hang out, spend money and eat food. Our goal: find meaningful threads in trends, not fads, to enhance your brand and understand your consumer.

Our latest Cultural Trends Trek™ began here in Seattle at the much-discussed Starbucks neighborhood coffee shop experiment otherwise known as 15th Ave Coffee & Tea. After sipping the brew, sampling the pastries and chatting with a few customers we ventured through an assortment of restaurants and retail shops around the city seeking and dissecting any trend we could find.

As we collected artifacts and gleaned insights from each place we visited we worked up our appetites—serious appetites—luckily, for which there was serious solution at Homegrown, as described in their tagline, “Sustainable Sandwich Shop.”

We didn’t want you to miss anything so we documented our Cultural Trends Trek™. Watch as the three major insights we discovered emerge in this week’s slide show—as if you had been along!

Enjoy the slide show and be sure to contact us to find out how we can customize a Cultural Trends Trek™ for your organization!

Click to view slide show

Run-time: 6 minutes 56 seconds

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Cultural Trends Trek™

Come along with us!

Consumers and culture are complex. Hartman Group Cultural Trend Trek™ is a tool to help you make sense of this incredible complexity. Find out how we can customize a Cultural Trends Trek™ for your organization!

Download the Cultural Trends Trek™ brochure today >>