The Hartman Group: Research, Consulting, Customized
The Hartman Group on Twitter The Hartman Group on facebook The Hartman Group on LinkedIn  Hartbeat blog
Hartbeat Scribe Vista insightful videos


“HartBeat” is The Hartman Group's FREE online newsletter, providing insight, analysis, information and strategy to give business leaders the knowledge and vision to build sustainable brands.

Archives »
Click here for an archive of past HartBeat articles

The Hartman Group's Twitter Page The Hartman Group's Facebook Page The Hartman Group's YouTube Page

HartBeat Live Presents: Confusion & Contradictions

Consumers are changing even as we speak; they lead messy lives and are complex and full of contradictions. Surrounded by choices, consumers pick and choose from options across categories and retail environments that best suit their changing lifestyles and evolving tastes. It appears that nothing these days is black and white, cut and dry...and often not what you think it is. Following suit is consumer behavior, something that is unpredictable at best.

Traditional demographic segmentation cannot begin to tell the real consumer story. To put context to the driving forces behind consumer behavior, The Hartman Group researchers meet consumers on their own turf, in their homes and the grocery stores they shop, to observe the unscripted and unrehearsed nuances of their everyday lives.

To that end, we bring you the consumer - unscripted and unrehearsed.

Can't see the video? Click here to download the newest Adobe Flash Player.

More to Come!...

In coming issues, we will bring more of HartBeat Live your way. We look forward to your feedback on this new feature to your weekly edition of taking the pulse of the marketplace.

Give us feedback!

HartBeat In-depth: Storytelling
Click for more on CONSUMER BEHAVIOR, including our decoder for communications and understanding the language of consumers!

» HartBeat subscribers, click to go In-depth.

If you haven't subscribed to HartBeat, click here.

HartBeat RSS Feed
Hartbeat Vista       
Hartman Retainer Services       
Custom Research       
Hartman Strategy

© 2015 The Hartman Group, Inc. 3150 Richards Rd Suite 200, Bellevue, WA 98005 All rights reserved.