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10.25.2006

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Tinderbox Is Here...

We are excited to further fuel our continued passion for truly understanding the rhythms of consumer behavior. From cutting-edge trends to imaginative innovations to practical and tactical responses, we are inspired to deliver the richest and most meaningful examinations of the way consumers understand themselves and the human experience. Tinderbox expands beyond analysts' traditional role of answering questions and into exploratory and strategic approaches that compel us to ask the questions that will lead to new ways of thinking.

TINDERBOX IS COMING

Spark is your update on culture, innovation and trends - a spark of innovative inspiration. Be careful...you might start something.

Click here to sign up today...

What's a Tinderbox?

Here at The Hartman Group, our culture is understanding consumer culture. To continue to be at the leading edge, today, we launch Tinderbox, our group dedicated to understanding culture, innovation and trends. At Tinderbox we leverage our expertise in innovation, culture and trends as a platform for creative insights and transformative innovation.

We focus on advanced consumer-centric innovation and strategy, such as:

Reviving the brand experience
Refining the retail customer experience
Designing compelling, resonant product experiences
Finding product ideas within narrowly defined product categories - coffee machines, prepared foods, etc.
Exploring unmet needs within lifestyle consumer segments of consumers - mountain bikers, vegetarians
Studying unmet needs within professional target groups - janitors, building contractors, elementary school teachers
Creating breakthrough packaging and delivery ideas for highly commoditized CPG categories

So, what does this mean?

In today's modern culture consumers are increasingly freed from the vast and powerful constraints of traditional authority structures to pursue a life - and express themselves - in ways previously unimagined.

The evolution of these freedoms - especially over the past half century have - have come to form the cornerstone of what we see as the eleven biggest consumer trends affecting today's marketplace.

Click to read our 11 trends

We invite you to join us as we reclaim creativity from conventional constraints and form a new relationship to understanding the marketplace. Read more on Tinderbox...

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