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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

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Food & Beverage Occasions Consumer Package Goods Culture Trends


Our takeaway from Natural Products Expo West 2017: the rise of “edible ethics”

Our takeaway from Natural Products Expo West 2017: the rise of “edible ethics”

Today’s new products reflect a changing consumer market Today’s new products reflect a changing consumer market

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