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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

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Food & Beverage Occasions Consumer Package Goods Culture Trends


Snacking: the great change agent disrupting food culture!

Snacking: the great change agent disrupting food culture!

How we go about planning, acquiring and consuming food has been disrupted

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