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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.


Food & Beverage Occasions Consumer Package Goods Culture Trends

Is Big Food Stuck at a Crossroads?

Is Big Food Stuck at a Crossroads?

When Big Food isn’t offering what consumers want, the only alternative is to look elsewhere


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