The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Our Fragmented Modern Eating Culture

Our culture is changing, and so is how we eat. Shifts in the culture and demographics of the U.S. are impacting the what, when, where, who, and why of consumers' eating habits.

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It’s Not All Greek For The Yogurt Category. What’s Next? Innovation Is A Key Answer

The yogurt category has long flourished beneath the halo of health and wellness, but almost exclusively through the lens of dieting.

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Sour On Milk? The Changing Relationship Between Consumers And Milk

Milk used to be something that the average American wouldn’t think to question. For decades, it’s been an ‘of course,’ an ‘obviously,’ a ‘when’ rather than an ‘if’;’ in other words, a cultural norm.

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Early-Stage Brand Strategy: Where’s The Pop In popchips’ Sales?

In 2007, popchips launched to a very intense media blitz that continued for several years as the brand's sales seemed to be on a high-growth, early-stage path to stardom.

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Future Of Food Trends: Rethink Protein. Are You Ready For Crickets?

New protein sources are likely to become increasingly important as more consumers make a conscious decision to eat less meat

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Animal Proteins: The Consumer-Driven Demand For Transparency

As a culture, we've been thinking about animal welfare for at least a century: Upton Sinclair sounded an alarm about both animal and worker welfare with the publication of "The Jungle" in 1905.

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10 Takeaways From Evolving Culture of Food & Beverage, Austin 2015

At The Hartman Group's A.C.T. "Food Culture Forecast 2015" this past April 2 held in Austin, TX, professionals and practitioners from across the broad spectrum of the food and beverage industry converged for an immersive learning experience on...

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Cracking The Millennial Code: Generation Fast Casual

An aura of mystique about how to interact with Millennials has long shrouded this generation.

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What's Old Is New Again: Revisiting Our Thinking On Generational Marketing

What do Baby Boomers, Gen Xers, Millennials and Gen Z have in common? Much, much more than marketers would want to believe.

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Rising Star: Local Continues Its Ascent As A Marker Of Quality And Trust

Buying local is a big deal today. The U.S. Department of Agriculture estimates sales of local food and beverage products at over 11 billion annually.

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