The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Premium Is About Marketing to Niches

Our work suggests that premium brands activate highly lucrative consumer niches for the benefit of the broader portfolio.

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Where Does the Media Turn For Expert Commentary and Insights Into Food Culture? The Hartman Group of Course!

More than adding mere commentary, our cultural experts provide layers of provocative insights mined from our vast knowledge reserves and firsthand consumer anthropological observations.

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Legacy Brand Turnaround Artists

In this Hartman Group white paper, we examine how three iconic brands were able to reverse course

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What’s Up With the QSR Sales Slump?

America’s diners are not in much of a celebratory mood these days and this has slowed traffic to fast food restaurants

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Case study: Which attributes actually influence purchase decisions?

The proliferation of ‘all natural’ claims across the product universe leads one to believe that this is a key product attribute that consumers are seeking today. But is it?

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