The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Special report: why premiumization is a strategy not suited to all legacy brands

Premiumizing a business is about upgrading the perceived quality of its food or beverage offerings through reformulation or through launches that incorporate emerging and compelling sourcing or production-level attributes in your category.

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Premium Is About Marketing to Niches

Our work suggests that premium brands activate highly lucrative consumer niches for the benefit of the broader portfolio.

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Where Does the Media Turn For Expert Commentary and Insights Into Food Culture? The Hartman Group of Course!

More than adding mere commentary, our cultural experts provide layers of provocative insights mined from our vast knowledge reserves and firsthand consumer anthropological observations.

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Legacy Brand Turnaround Artists

In this Hartman Group white paper, we examine how three iconic brands were able to reverse course

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