Explore consumers' current and shifting eating behaviors along the continuum of engagement in food culture. The Hartman Group's Eating Occasions Compass is a dynamic database and analytics tool that provides more precise data, information and strategic insights as a foundational platform from which you can identify opportunity spaces, gather competitive intelligence, and fine-tune strategic planning and direction.
The Hartman Eating Occasions Compass leverages the strengths of The Hartman Group's more than 20-year ongoing, immersive journey studying food culture in America. Our cultural anthropologists and social scientists, using ethnographic observation, online tracking surveys, and deep study of culinary and cultural trends, connect the where, when, what, who, and why of shopping and eating unlike any other source in the marketplace.
The Hartman Eating Occasions Compass provides the most comprehensive data, insights, and cultural analysis in contexts of real life: in-home, at work, on-the-go, dining away from home. Take a deep dive into eating occasions looking through the lens of key variables as: health and wellness, demographics, price sensitivity, channel, and at-home vs. away from home.
Unique to the database is The Hartman Group's proprietary Zones of Quality food culture model which uncovers the distinctions between Instrumental and Savoring eating occasions, a powerful tool to explore growth opportunities.