The New Normal? Questioning our self-proclaimed thrift

This article, The New Normal? Questioning our self-proclaimed thrift appeared in the February/March 2010 issue of FARE Magazine and takes a look at how consumers are engaging in thrift behaviors in these recessionary times. From the theatrics of thrift to what makes shoppers feel good (value and thrill), this article offers a unique perspective on consumer spending from The Hartman Group's latest research The New Value Paradigm: Theatrics of Thrift.

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