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The Impact of Social Technology on Modern Food Choices

Hartman Group's Social Media syndicated study will shed light on where the cultures of social media and technology, and foods and beverages intersect. The study will uncover opportunities, highlight perils, and make strategic recommendations on how stakeholders within the food and beverage industry can effectively engage consumers and influence path to purchase in a fast-paced, ever-evolving digital world.

Areas of investigation fall under three broad categories of social media and technology:
  • Share – learn, recommend, comment
  • Choose – products, brands, stores, restaurants
  • Use – multiple media platforms (online, mobile, social, video), devices, protocols
The study will look at the distinctions between on-the-go, in-the-moment behaviors, and at-home and at-work social media and technology behaviors. Other topic areas will include:
  • Social connectivity, and foods and beverages: engaged participants vs. passive observers; food influencers, foodies vs. non-foodies
  • Brand loyalty: examine the "Facebook and Twitter" effect of social media on companies and brands (how likely consumers are to talk about brands and products and make recommendations—and make purchases based on recommendations)
  • Commenting: consumer feedback on social media platforms about experiences with companies, products and brands

 

Please complete the following form to download the Social Media 2011 syndicated study overview.

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To learn more and find out about customization options, contact Blaine Becker at 425.452.0818, ext. 124 or email: blaine@hartman-group.com

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