Bad Economy or Bad Brands?

Lessons from Budweiser, US Airways and Blockbuster

Brands like Netflix, JetBlue and Boston Beer have fearlessly taken what was once the fringe into the mainstream as some legacy brands have fallen on hard times. Our advice to struggling brands? Stop picking on the economy and become active agents of cultural change.

In this white paper we address growing brand malaise and offer innovation opportunities for legacy brands to remain relevant, bad economy or no.