True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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Reimagining Growth in Modern Food Culture

Packaged food and beverage consumption has slowed in recent years and long-entrenched major national CPG brands face steep competition from younger emerging brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how...

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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can...

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Do You Know? Future Of Food

In this episode of The Hartman Group's "Do you know?" the active role of the consumer is discussed in terms of food trends. Consumer involvement in food will be the driving factor in the market for the next 5-10 years.

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Coconut Flour: Emerging Ingredient

In this episode of The Hartman Group's "Do You Know?" coconut flour is described both in terms of its health attributes and potential uses.

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 Walmart and ALDI and Lidl, oh my!

Walmart and ALDI and Lidl, oh my!

Walmart is retooling its deep-discount pricing strategy to stave off competition. But is low pricing enough?

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