The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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New normal: fusion culture and the redefinition of the American household

The American household is undergoing dynamic changes; if any single thing defines family structures today, it is diversity

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TREND FORWARD? WHEN YOU HEAR ABOUT MILLENNIALS, THIS IS WHO YOU’RE REALLY HEARING ABOUT

In our research, we have uncovered a segment among Millennials who are the true trendsetters within their generation.

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SOPHISTICATED WEIGHT MANAGERS: EMPLOYING A NOVEL APPROACH TO WEIGHT LOSS

America’s cultural struggles against a collective bulging waistline may seem like old news. What is new is that, as a society, there is greater acceptance today for being overweight than in the 1950s, when modern dieting culture began.

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New Kids on the Block: First Look at Gen Z

With over 74 million kids (yep, teenagers and younger), Gen Z makes up almost one-quarter of the U.S. population.

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Silent Generation: Not So Silent When It Comes to Food

In the context of a changing food culture, elder care facility providers are increasingly looking at food service as a way to differentiate themselves in a competitive market and are branding themselves with health-conscious menus that reflect...

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Cracking The Millennial Code: Generation Fast Casual

An aura of mystique about how to interact with Millennials has long shrouded this generation.

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What's Old Is New Again: Revisiting Our Thinking On Generational Marketing

What do Baby Boomers, Gen Xers, Millennials and Gen Z have in common? Much, much more than marketers would want to believe.

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