Old, established methods of research are no longer enough in today's dynamic consumer landscape. It is imperative for researchers to complement these established methods with non-traditional, innovative techniques in order to successfully monitor and predict consumer attitudes and behavior.
The Hartman Group is progressively using new methods of research as the consumer world view constantly broadens and deepens. We utilize a tested mix of both qualitative and quantitative research techniques to understand how the consumer drives the market. And our model of understanding the consumer, the World Model, provides the unique approach needed in today's complex marketplace.
The Hartman Group's analysis builds from this platform of quantitative and qualitative information to understand the consumer's most current wellness lifestyle and purchasing patterns, including how they live, what they buy and where they shop. Included in this type of analyses is historical, cultural, economic, sociological, religious and ethnographic research. Trend analysis is key to describing the evolution and future of purchasing habits.