harvey@hartman-group.com

An author, business school lecturer and former Fortune 500 senior executive, Harvey Hartman is a nationally recognized expert on American cultural change and the consumer activities that impact daily business products and services. He has co-authored a number of publications and books, including several major studies and research initiatives with a focus on the cultural and lifestyle changes of the consumer, such as Natural Sensibility: A Study of America's Changing Culture & Lifestyle. Harvey has authored three marketing texts, the most recent being Reflections on a Cultural Brand: Connecting with Lifestyles, which analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.

Harvey has consulted with major pharmaceutical, food and packaged goods companies in developing both strategic and tactical direction in today's marketplace. He has worked with nonprofits, such as Mothers and Others for a Livable Planet, and has consulted to numerous NGO and governmental organizations such as the EPA, FDA, USDA, World Wildlife Fund, Co-op America and The Food Alliance.

EDUCATION:
BS Business and Marketing, St. Louis University