Harvey Hartman : Founder, Chairman & CEO
harvey@hartman-group.com

An author, business school lecturer and former Fortune 500 senior executive, Harvey Hartman is a nationally recognized expert on American cultural change and the consumer activities that impact daily business products and services. He has co-authored a number of publications and books, including several major studies and research initiatives with a focus on the cultural and lifestyle changes of the consumer, such as Shopper Insights: How Cultural Occasions Frame the Consumer Experience. Harvey has authored three marketing texts, the most recent being A Brand Called Hope: Reimagining Consumer Culture, which explores today's consumer-driven interpretations of quality.

Harvey has consulted with major pharmaceutical, food and packaged goods companies in developing both strategic and tactical direction in today's marketplace. He has worked with nonprofits, such as Mothers and Others for a Livable Planet, and has consulted to numerous NGO and governmental organizations such as the EPA, FDA, USDA, World Wildlife Fund, Co-op America and The Food Alliance.

EDUCATION:

• BS Business and Marketing, St. Louis University

Laurie Demeritt : President & COO
laurie@hartman-group.com

Laurie is responsible for the quantitative and qualitative market research and client services departments, and is the team lead on all consulting projects, including brand development strategies, retail services, and new product market analysis. She was instrumental in developing unique systems for understanding consumer behaviors and motivations, including ethnographic research methods, social network observations, and interactive studies. Laurie frequently speaks at industry conferences and webinars.

EDUCATION:

• MBA Marketing and Environmental Management, University of Washington
• BA Political Science, Cornell University

Michelle Barry, Ph.D. : Senior Vice President
michelleb@hartman-group.com

Michelle is the Senior Vice President of The Hartman Group. Since joining The Hartman Group in 1999, she has managed the ethnographic, retail, trends and innovation consulting divisions of the company and pioneered new ways to leverage professional anthropological analysis and creative fieldwork techniques to help clients' efforts in truly understanding consumer behavior and long-term implications of cultural change. She currently oversees the Business Development, Marketing & Communications divisions incorporating innovation and analytics into business strategy. Michelle has consulted with food and beverage, consumer packaged goods, pharmaceutical and technology companies across retail channels in developing both strategic and tactical direction in today's marketplace.

Prior to joining The Hartman Group, Michelle owned a design and branding business and has 18 years in the health and wellness arena as both a practitioner and analyst. With a doctorate in sociocultural anthropology and extensive work in communications and consumption, Michelle has co-authored two books with The Hartman Group: Reflections on a Cultural Brand and Marketing in the Soul Age, and has appeared on MSNBC, NPR, Oxygen, as well as in national and industry publications as a thought leader in human behavior and cultural trends.

EDUCATION:

• PhD Sociocultural & Medical Anthropology, University of Washington
• MA Sociocultural Anthropology, University of Washington
• BA Sociology/Anthropology, University of Washington
• AAA Visual Communications, Art Institute of Seattle

Joelle Chizmar : Vice President, Communications & Interactive Services
joelle@hartman-group.com

With over 15 years experience with interactive communication tools and web environments, Joelle leads The Hartman Group's interactive services, including its online panel, social media campaigns and technology solutions. She previously directed all communications projects for The Hartman Group, including editorial content and calendars, and was the editor of HartBeat, The Hartman Group's weekly online newsletter. Her previous experience includes working as an English educator in public schools, focusing on writing instruction and interactive learning, and as a program manager for various non-profit, educational programs.

EDUCATION:

• BA English, University of Illinois
• BA Education, Illinois State University

Cindy Robideau : Vice President, Human Resources
cindy@hartman-group.com EDUCATION:

• BA Education, Purdue University

Leadership Team

Jarrett Paschel, Ph.D. : Vice President, Strategy and Innovation
jarrett@hartman-group.com

With a longstanding interest in “all things consumer culture,” Jarrett brings more than 12 years of strategic and consumer insight experience to his work at The Hartman Group. As Vice President of Strategy and Innovation, Jarrett explores threads and tangents from the worlds of design, aesthetics, technology, architecture, user interface, and taste in search of unique insights to inform brand, category, and product level strategizing for a variety of consumer product industries. Much of this work has evolved from a much broader interest and preoccupation with the more general question: “How do people come to understand distinctions in things?” In pursuit of this more general question, Jarrett has previous experience as a restaurant critic, food and wine writer, wine educator and cultural theorist.

EDUCATION:

• PhD Sociology, University of Washington
• BA Sociology, University of Washington
• BA Sociology, special honors, University of Texas, Austin

James F. Richardson, Ph.D. : Vice President, Strategic Insights
jamesr@hartman-group.com

James has helped the Hartman Group pioneer new consulting frameworks to help a variety of clients' marketing and product development efforts in the packaged food sector, including Hartman's unique Culture of Food model for re-framing how food companies understand their categories. He draws on his doctoral training as a cultural anthropologist and nearly 8 years of market research and consulting experience for CPG and retail clients. James is currently leading up Hartman's Occasion-Based Marketing consulting practice, which began in the packaged foods sector and is now being adapted to both the personal care and wireless technology sectors. When he's not managing consulting teams, he frequently contributes writings to Hartbeat and key Hartman publications as well as advises on our popular syndicated studies. Results of his work have appeared in Convenience Store News, Morning Newsbeat and other industry publications.

EDUCATION:

• PhD Anthropology, University of Wisconsin-Madison
• BA Anthropology, Harvard University

Shelley Balanko, Ph.D. : Vice President, Ethnographic Research
shelley@hartman-group.com

With a background in applied social psychology, Shelley has an informed understanding of social and cultural influences, group processes, and organizational dynamics. She has experience with a variety of qualitative methods, in particular, focus groups and ethnography. Her research has focused on women's health, sexuality, and empowerment. Shelley has served clients in healthcare, social services, education, technology, manufacturing, and food and beverage.

EDUCATION:

• PhD Applied Social Psychology, University of Windsor
• MA Applied Social Psychology, University of Saskatchewan
• BA Psychology, University of British Columbia

David Moore, Ph.D. : Senior Director
davem@hartman-group.com

David Moore oversees the statistical analysis of consumer attitudes and behaviors with respect to health and wellness. He has over ten years of experience in statistical consulting and applied research, including sampling, multivariate analysis, event history modeling, and demographic methods. His research interests include investigating lifestyle and cultural influences on the development of cardiovascular disease, and modeling changes in individual behavior over the life-course.

EDUCATION:

• PhD Sociology, University of Washington
• MA Sociology, University of Washington
• BA Sociology, Reed College

Kirk Cornell, Ph.D. : Senior Director, Strategic Insights
kirk@hartman-group.com

Kirk has a background in Business Anthropology, and has done extensive research on supply chain management issues in the automotive industry. His previous experience includes engineering management and information technologies. His interests include integrating technologies across diverse organizations, the relationship between technology and culture, and consumer culture.

EDUCATION:

• PhD Business and Industrial Anthropology, Wayne State University
• MA Anthropology, Wayne State University
• BA Anthropology, Wayne State University

Blaine Becker : Director, Marketing & Communications
blaine@hartman-group.com

Generating interest and growing awareness for The Hartman Group’s services and products is Blaine’s responsibility. He oversees the creation and direction of newsletter, website content, marketing collateral, handles media relations and supports business development. Blaine’s marketing experience includes brand strategy and management, business-to-business, business-to-consumer, marketing effectiveness analysis, consumer packaged goods, restaurant, travel and tourism, hospitality, supermarket, retail, internet, email, and guerilla marketing. He has made significant writing contributions to internationally published books and articles on brand development and strategy and customer satisfaction.

David Feit : Director, Quantitative Research
david.feit@hartman-group.com

David's background includes both academic and a business-centered explorations of cuisine, retailing and the culture of consumption. Prior to joining The Hartman Group, David was Director of Market Research at RealNetworks, where he delivered insights to guide brand strategy, advertising, product development and subscriber retention for market-leading online music, video and gaming services in the US and Europe. Earlier in his career as a professional marketing consultant, he led numerous research studies for banks, tradeshows, e-commerce sites, and food and hospitality businesses. David frequently inspires audiences with innovative presentations at conferences such as IIR's Market Research Event, Ad:Tech and the Advertising Research Forum.

EDUCATION:

• BA Philosopy, Princeton University
• Doctoral program in Political and Cultural Geography, University of Washington

June Jo Lee : Director, Strategic Insights
june@hartman-group.com

June is focused on understanding food in culture (i.e., everyday eating practices, health and wellness, food identities, taste and desire). Her areas of expertise are consumer insights, innovation, ethnography and focus group moderation. Her previous work includes creative and strategic planning at the agency side to implementation through wholesale, retail and online channels. Her thesis is entitled, “Food and Fantasy at a Dinner Party in South Korea,” and she is editor/translator of Cultural Life in Korea: Scenes from Everyday Life.

EDUCATION:

• MA East Asian Studies, Harvard University
• MA Korean Studies, Yonsei University
• BA Humanities Honors, University of Texas

Debbie Romero : Controller
debbie.romero@hartman-group.com

Debbie comes to the Hartman Group with 20 years of experience in accounting. Combining her diverse experience and expertise in various aspects of accounting practices and procedures, Debbie handles all financial activities for The Hartman Group. She enjoys the day-to-day challenges that come her way; her strong people skills combined with her software expertise make her a welcome addition to The Hartman Group.

EDUCATION:

• BS in Office Management, University of Texas at El Paso
• CPA

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