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silver anniversary Vista insightful videos

Hartbeat pick of the week

From reading the organic tea leaves to turning questions on their...

celebrating 25 years
If a consumer insights company could choose any quarter century in which to study culture and consumer behavior, it would be hard pressed to find a more interesting 25 years than those just passed.

Since Harvey Ha… More

Hartbeat blog

Musings on consumers, culture and industry news

What makes food delicious? The cultural take.

Consumers today –and plenty of food writers – idealize and romanticize the way Americans used to eat. They lament a time when mom stayed home and cooked, which has plenty of social and political undertones, but it also says something is missing… More


curious researchers curious researchers



More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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